Why Reuzel Texture Powder is a Game-Changer for Men's Hair

Reuzel is a globally recognised grooming brand born in the barbershops of Rotterdam, Netherlands. Created by Leen and Bertus, the founders of the iconic Schorem barbershop, Reuzel blends traditional barbering expertise with modern product innovation. The name “Reuzel” itself is Dutch for “lard,” a nod to old-school pomade recipes, yet the brand has evolved far beyond its vintage roots. With products used by barbers and stylists worldwide, Reuzel has carved a niche for itself in the world of men’s grooming through its quality, authenticity, and performance-driven approach.

Who This Product Is Best Suited For?

Reuzel Matte Texture Powder 15g is designed for modern individuals who want versatile, quick, and effective styling without over-complication. It works exceptionally well for men of all hair types, fine, thick, curly, or straight, and particularly benefits those with limp or flat hair looking for volume. It’s a favourite for those who prefer a naturally styled look without the stiffness or glossy finish. Because of its compact size, this powder is also a go-to product for busy professionals, travellers, or anyone needing easy, portable grooming solutions throughout the day.

Ingredients & Benefits

This texture powder features a lightweight, high-performing formula composed of ingredients that serve both cosmetic and functional purposes. Silica Silylate plays a key role by absorbing excess oil and delivering a true matte finish. Nylon-12 helps build volume while maintaining flexibility and a soft, touchable texture. Citric acid supports scalp health by balancing pH levels, ensuring the product is not only effective in styling but also scalp-friendly. The result is a non-greasy, buildable powder that offers lift, separation, and manageability. It leaves no sticky residue, making it easy to rework your hairstyle throughout the day.

Application

To use Reuzel Matte Texture Powder, start with completely dry hair. Shake a modest amount of the powder directly onto your scalp or into your hands. Gently distribute it using your fingers, focusing on the roots where you want the most volume. As you work it through, you’ll feel it activate, instantly giving your hair a fuller appearance. It pairs well with other Reuzel styling products such as the Surf Tonic or Fiber Pomade, depending on the level of hold or texture you want. For a textured, beachy vibe, use Surf Tonic before blow-drying, then apply the powder to set the look with lift and hold.

The Finish

The finish of Reuzel Matte Texture Powder is one of its standout features. It provides a matte, zero-shine look that keeps your style natural and fresh all day. Unlike gels or waxes, it doesn’t weigh your hair down or make it feel crunchy. Instead, it offers invisible hold and allows for flexibility, making it easy to reshape and refresh your style as needed. The finish is ideal for laid-back styles with edge and dimension.

Reuzel Matte Texture Powder 15g is an essential addition to any grooming kit. It delivers instant, effortless volume with a clean, matte finish that suits everyday wear or elevated styling. Rooted in barbershop heritage and tailored for the modern man, this product is perfect for anyone who values simplicity, effectiveness, and quality. Experience the difference with Reuzel, and give your hair the texture it deserves.