Suavecito Firme Hold Pomade is kicks it up a notch by creating a strong, lasting hold with a healthy, natural shine. This hair styling pomade is water reactivable, making it great for restyling and reshaping throughout the day. It's creamy consistency slides effortlessly through hair, creating fierce slick-backs, pompadours and side parts. Firme Hold Pomade is water soluble, so rest assured it'll wash out easily without flaking. It's uniquely scented, masculine fragrance adds just the right finishing touch. Suitable for all hair types, this pomade is a great option hairstyles that demand a little extra hold.