Suavecito Firme Clay Pomade is just the styling product you need for creating strong hold styles with a no-shine, matte finish. This hair styling pomade is water reactivable, making it great for restyling and reshaping throughout the day. It's matte consistency creates a more effortless style with just enough hold to sculpt hair into place, making it perfect for textured pompadours, short styles and side-parts. Firme Matte Pomade is water soluble, so rest assured it'll wash out easily without flaking. It's uniquely scented, masculine fragrance adds just the right finishing touch. Suitable for all hair types, this pomade is a great choice for fine hair that struggles to hold a style, or short to medium hair that needs extra grip.